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This brand campaign ties the audience through the home buyer experience from the initial trigger (needing more space) to working with Genesis to build a home for life.


We didn’t want to just create an ad, we wanted to create a story, telling the home buyer’s journey. The intention is for the story to create an emotional connection between the audience and GBG. It’s more than just building a home, it’s about building a life.

Agency - Anstice

Creative Direction - Leo Pérez

Digital Strategy - Marc Binkley

Project Management - Michael Anthony

Genesis Builders

Overall, we got a 41% audience retention!


We treated their
website as a show
home, not a website.

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