AOR or Advanced Orthomolecular Research has developed a new line of supplements under the brand name "Wholistic," targeting health-conscious consumers seeking natural and holistic solutions for their wellness needs. The brand aims to differentiate itself in a crowded market by emphasizing confidence, potency, and efficacy, backed by scientific research. The client seeks a comprehensive branding strategy that effectively communicates the unique value proposition of Wholistic and establishes a strong brand identity that resonates with the target audience.